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    Then the deplatformers came for Dan Bongino

    Then the deplatformers came for Dan Bongino

    Outbrain advertising service cuts off Dan’s websites.
    Listen to this article

    We are quickly moving towards two internet universes, one controlled by liberal and leftist tech giants, the other controlled by upstart conservative services providing a refuge for deplatformed, demonetized, and throttled conservatives.

    This emerging decoupling is wholly a product of deplatforming of non-leftists at Facebook, Twitter, and elsewhere. We recently covered how cut off The Conservative Treehouse while Mailchimp cut off the Northern Virginia Tea Party. We covered the development in Prepare for the Great Decoupling – Deplatforming moves downstream to and Mailchimp.

    Demonitization is a subset of deplatforming, a way to deprive creators of an income stream from a platform. Another form of demonetization is cutting advertisers off from generating revenue at a website, TV, or radio show. That has been the preferred method for Media Matters and others in attacking Fox News, Rush Limbaugh, and other conservative media.

    Dan Bongino is a big name in emerging conservative media, and a longtime friend of Legal Insurrection. We covered his political races dating back to 2012 from his earlier life, and have watched as his media career took off with his podcast,, The Bongino Report, and regular appearances on Fox News.

    Politico ran a hit piece this morning about Dan, portraying him as someone who burst on the scene by peddling post-election conspiracy theories, Dan Bongino leads the MAGA field in stolen-election messaging:

    Bongino — a former police officer and Secret Service agent who was a latecomer to the talk-show world — is the surprise leader in the far-right media sweepstakes set off by Trump’s refusal to concede the election. While the president’s chances of clinging to power remain wafer thin, the prospect of a new conspiracy theory that could dominate right-wing discourse for four years is not being ignored by the pundits, podcasters and mini-moguls who populate MAGA-world.

    Only ignorant or malicious liberal journalists could not know that Dan’s star has been rising for years, particularly this year. To attribute his success to post-election posturing is deceptive and false. But I suspected something else was up regarding the focus of the Politico article on election contests — that is an excuse being used by social media giants to ban or restrict many people who question how the election was conducted and the vote count.

    Maybe it was coincidence, but today Dan also revealed that Dan and his entities have been demonetized by Outbrain, a large online advertising system which allows publishers to place links to their articles on other websites. When you see boxed links to articles at other websites, it’s usually advertising and Outbrain is one of the largest players.

    Dan tweeted today:

    The tech tyrants strike again. They’re doubling down on their war on speech. Here’s an email from the tyrants at .
    @Outbrain who canceled services on our websites for spurious reasons.If you’re running a conservative website, you’ve been warned about Outbrain.More on my show today

    Matt Polumbo adds at

    Outbrain is a platform that publishers can use to display ads on their websites – including this one… formally.

    This morning Dan got an email from Outbrain, informing us that they’d no longer be allowing us to use their platform. “It has come to our attention that some of the content on one or more of the domains associated with your account are in violation of the terms of our agreement” Outbrain says, without specifying what was violated.

    Bizarrely, this email comes from their “anti-fraud team”…. who allege no fraud….

    While we have [no[ idea whatsoever what content of ours supposedly violated their terms of service, and we can only speculate that it’s for purely ideological reasons, it would be yet the millionth time this has happened to conservatives.

    Outbrain is free to clarify what policy was violated – though it’s a bit odd they didn’t do so in the first place.

    Coincidence that this came as Politico tried to marginalize Dan? Do you believe in coincidences?

    It appears that questioning Joe Biden’s “victory” is now grounds to get you banned on the ground of undermining trust in elections.

    Under that standard, almost every major Democrat and leftist Twitter account should be banned for undermining trust in Trump’s 2016 election. But of course, that’s not how it works.

    My best guess is that Outbrain demonetizing the Bongino media entities was not a high-level corporate decision. In all likelihood, one or more woke youngsters in positions of power at Outbrain made that decision. The question is, will it stick.

    Prepare to decouple.


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    VaGentleman | November 18, 2020 at 10:36 pm

    As predicted, cancel culture loves the Burden / Harass administration.

    Why don’t they have to bake the cake?

      Milhouse in reply to BillyHW. | November 19, 2020 at 4:58 pm

      Because nobody has to bake a cake they don’t want to, with certain limited exceptions specifically provided by law. If you bake cakes for the general public, then you have the right to turn down any customer you like, for any reason you like, except where there is a specific law that says you can’t.

        DaveGinOly in reply to Milhouse. | November 19, 2020 at 11:06 pm

        Businesses are licensed by the state. If the state can’t discriminate against a couple because they’re gay, they can’t license and entity and then delegate to that entity a power that it (the state) does not have.

        Businesses are also licensed for the benefit of the communities they serve, by making their goods and services available to the community. That means everyone in the community that is able to pay and is legally qualified to request the goods or services provided by the business (this would not include, for instance, convicted felons who are not able to purchase firearms or minors attempting to buy cigarettes).

        If a bakery makes wedding cakes for this couple here, that means they must make a wedding cake for that couple over there. If a bakery makes wedding cakes, they must make them for everyone who requests one, who is legally qualified to purchase one, and who can pay for it (with only practicality permitting them to refuse – e.g., they already have too many orders or have run out of ingredients). As a creature of the state, they can’t deny their goods or services to anyone that the state doesn’t authorize them to refuse.

        A local PNW talk show host uses what I think is a specious argument to support denying a gay couple a wedding cake. He posits, that in the current legal environment, he should be able to take a pig to a Muslim butcher and insist, because the Muslim butchers animals for others, that the Muslim butcher the pig for him. He argues that it would be an affront to the Muslim’s religion to require him to butcher a pig, and that the state would be out of line to require him to do so, in the same way the state is out of line requiring a “Christian” bakery to make a cake for gay wedding. (Does the state really license “Christian” bakeries? I thought it just licensed “bakeries.”) I would argue this talk show host is wrong. The Muslim butcher can refuse to butcher the pig because he doesn’t butcher pigs for anyone. And this is how a bakery can refuse anyone a wedding cake – don’t make them at all for anyone.

    henrybowman | November 19, 2020 at 1:16 am

    “We are quickly moving towards two internet universes, one controlled by liberal and leftist tech giants, the other controlled by upstart conservative services providing a refuge for deplatformed, demonetized, and throttled conservatives.”

    Nostalgia. Everybody here remember FM radio vs. AM radio?

    Lucifer Morningstar | November 19, 2020 at 8:33 am

    Bizarrely, this email comes from their “anti-fraud team”…. who allege no fraud….

    Oh, but it’s not just the “anti-fraud team” it’s the Compliance and anti-fraud team. And Bongino obviously didn’t comply with their demands/TOS that nobody question the 2020 presidential elections nor their outcome. And therefore he was removed from Outbrain’s platform. Of course, it’s all a load of bullshite. But there you go and here we are.

    Not that it really matters to me. I have Outbrain blocked using the HOSTS file so I never see their idiotic nonsense in any case. And that makes surfing the web so much nicer.

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