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    Huggies Puts Dads Front and Center on Diaper Boxes

    Huggies Puts Dads Front and Center on Diaper Boxes

    It’s about time

    While broad culture is marginalizing men and fathers, Huggies’ newest line of diapers places dads front and center.

    Their new line of Special Delivery Diapers will be sold in a variety of seven different boxes, three of which features daddies and their babies.

    More from USA Today:

    Fatherhood advocate Derrick David Bryant, who is a National Fatherhood Initiative board member, says it’s a great step in reaching out to fathers and becoming more father-friendly.

    “For so long, culture has said fathers bring home the bacon and play with the kids and that it’s a mother’s responsibility to do the diapering and child-rearing,” said Bryant, who is a father engagement coordinator of a Texas nonprofit. “Just the mere image says fathers are welcome to change diapers and are expected.”

    Bryant said for the many fathers already changing diapers it’s an affirmation they don’t often see.

    “Dads are shopping too,” Bryant said.

    It’s a small step, but one I’m happy to see.

    The dads who are engaged and pitch in with the day to day child rearing are always overshadowed by the “dumb dad” trope. Fathers play and equally vital role in the life of their children and the more that’s recognized, the better we’ll all be.


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    Eskyman | July 18, 2019 at 11:36 pm

    I disagree.

    This isn’t good. This is more “men are exactly the same as women” propaganda, and next we’ll see how the woman is the hard-working breadwinner while the man stays at home having tea parties with his daughters.

    No, we won’t see the stay-at-home dad playing ball with his sons. Sons aren’t important to the Agenda.

    When everybody’s used to that, then it’ll be transgender “men” and transgender “women” in rainbow bliss, with unicorns flying overhead, and God help the children!

    Speaking of which, how IS Gilette doing?
    And was it a man or woman who invented the disposable diaper?

    MajorWood | July 19, 2019 at 2:09 am

    As an older parent my goal was to get my son out of diapers before i went back in them. BTW, chicken pox at 46, not fun.

      The Friendly Grizzly in reply to MajorWood. | July 19, 2019 at 9:46 am

      My brother contracted chicken pox in adulthood. It was not pleasant. My brother also has a great way of expressing himself, and described his appearance, “My face looked like an exploded fruitcake.”

    Beats Brawny paper towels campaign featuring trannies on the wrapper.

    ScottTheEngineer | July 19, 2019 at 3:05 pm

    You sure those are trannies and not reguler canadians? They’re kind of effeminant.

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