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    FDA says KIND bars can’t advertise as ‘healthy’

    FDA says KIND bars can’t advertise as ‘healthy’

    First they came for the KIND bars, and I said nothing

    The same monstrous federal agency that brought us food pyramids, plate graphics, and encourages America to eat vegan is after health food bar maker, KIND.

    Recently, KIND received a love letter from the FDA citing multiple labeling violations. “However, none of your products listed above meet the requirements for use of the nutrient content claim “healthy,”” wrote the self-appointed arbiter of healthy declarations. The FDA letter to KIND is a fantastic example of how the federal bureaucracy is a vacuous waste of money. Tax money is spent paying people to sit in offices (where they’re forbidden from watching porn) while they stress over 1.5 g of saturated fat in a nut bar.

    Four of KIND’s health food bars received FDA scrutiny. In order for KIND to properly utilize the healthy designation, their health food bars cannot contain more than 1 g of saturated fat per Reference Amount Customarily Consumed (RACC). The Fruit & Nut Almond & Apricot and Peanut Butter Dark Chocolate + Protein bars contain 3.5 g, Fruit & Nut Almond & Coconut clocks in at 5 g, and the Dark Chocolate Cherry Cashew + Antioxidants contains a whopping 2.5 g of saturated fat, said the FDA.

    KIND’s health food bars are made largely without preservatives or other fillers and fake food stuffs found in similar products. They’re also exceptionally tasty. But a regulation is a regulation.

    KIND released a statement today, saying:

    The FDA pointed out a number of items that we’re correcting, and there’s one that we feel is particularly important to discuss as it cuts to the core of who we are. We’ve built a brand centered around creating wholesome and great tasting snacks. While this will never change, some of our products do not follow the FDA regulatory standard for using the word “healthy” on a label, which says, among other things, that a snack food can’t have more than 3g of total fat or 1g of saturated fat per serving.

    Nuts, key ingredients in many of our snacks and one of the things that make fans love our bars, contain nutritious fats that exceed the amount allowed under the FDA’s standard. This is similar to other foods that do not meet the standard for use of the term healthy, but are generally considered to be good for you like avocados, salmon and eggs. Here is just some of the recent news and research on the significant nutritional benefits of nuts.

    Our team at KIND is fully committed to working alongside the FDA, and we’re moving quickly to comply with its request. We’re also taking it upon ourselves to conduct a thorough review of all of our snack food labels and website information to ensure that they’re compliant.

    At least the federal government is concerned about important things.

    [H/T Bloomberg News]

    Follow Kemberlee Kaye on Twitter


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    Anchovy | April 14, 2015 at 8:50 pm

    Take a walk through most any government office and you will notice the employees have no trouble filling out their government issued chairs. In fact, often said employee not only fills the chair, said employee also has copious amounts of employee ass hanging over the edges.

    I am confident the offices of the FDA are no different.

      JackRussellTerrierist in reply to Anchovy. | April 15, 2015 at 1:16 am

      🙂 I’d like to see John Stossel or Jessie Watters – somebody like that – wait outside the FDA building where reviews and decisions such as those cited in the article are made. Interview every federal fatass that waddles out and ask them some questions about nutrition content and whether or not they support the FDA’s regulations concerning labeling. Ask them what, if anything, they’ve learned about a healthy diet since becoming an employee for the FDA.

    OnTheLeftCoast | April 15, 2015 at 2:13 am

    On the one hand, KIND is on the right side about dietary fat, and their ingredients are pretty good.

    On the other hand, founder and CEO Daniel Lubetzky’s is a political enemy of Netanyahu, to the extent that his organization OneVoice International helped Israeli leftists bring Obama activists to Israel to try to defeat Netanyahu in Israel’s recent elections – so he can gei in drerd arein.

    Mannie | April 15, 2015 at 8:34 am

    This is fallout from the provision of the Food & Drug Act that says you can’t make health claims for foods and drugs unless you can prove them. This means lengthy and expensive clinical trials. Who’s going to do that for a candy bar?

    My question is why are they going after candy bars, when all these quack drug nostrums are flooding the market with outrageous claims?

    pst314 | April 15, 2015 at 9:17 am

    Loren “I don’t believe that the FDA really knows what is healthy.”

    I will go farther and say that the FDA doesn’t really care what is healthy. Its chief interest is in maintaining and increasing its power to tell us what we may and may not say. Because it’s fun to run other peoples’ lives. And lucrative.

    According to Debbie Schlussel, Kind is kind to Palestinians and not kind to Israel so stop buying them anyway…

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