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    Founding Fathers and Tea Party still favorites with advertisers

    Founding Fathers and Tea Party still favorites with advertisers

    Think the Tea Party’s disappearing? Not according to advertisers, who featured the theme in two ads broadcast in the prime final moments of Monday’s Boston v. Chicago NHL finals game.

    FiatUSA takes the continually on-trend Founding Fathers theme as the centerpiece of its “Italian Invasion – Fiat 500L” ad, which debuted June 20, although puts an irreverent spin on the Tea Party. Fiat’s ad adjusts Paul Revere’s ad, reimagining what might have happened had the Italians been coming, and not the British. From Fiat:

    Just imagine how different America might have been if the Italians had invaded instead of the British. When the all-new, bigger FIAT® 500L shows up, things get a whole lot more fun.

    Near the end of the spot, one of the women remarks, “this is going to be much better than a Tea Party” — a slight slight to the Tea Party? Some of us might view it that way.

    Contrast Fiat’s re-imagining of the Tea Party with the Boston Beer Company’s Samuel Adams commercial. While also choosing to evoke the Revolutionary War period (understandable given their namesake) in their latest ad, it’s a bit more reverent. The commercial includes an edited (“by their Creator” is absent) reading of the Declaration of Independence and finishes by saying, “we bow to no kings. declare your independence.”

    It seems the Tea Party isn’t going anywhere — for advertisers, at least.


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    Henry Hawkins | June 26, 2013 at 10:00 am

    First draft, Declaration of Independence:

    “We hold these truths to be self-evident, that all men are created equal, that they are endowed by, we dunno, some kind of magic we don’t really understand with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”

    These are advertisers. If they thought it would increase sales they’d use Ted Bundy, communism, or goat sex as themes.

    Next week is July 4th. This always prompts founding founders themes in American advertising. By the end of the holiday weekend it will be gone.

    mbabbitt | June 26, 2013 at 11:37 am

    What bothers me is that these type of presentations (like Obama’s own) give the impression that this country could have been easily conceived without God as the cornerstone. But the Declaration of Independence refutes this idea. How can you have a country ruled by the people if their rights come from human governing authories? What gives them the right to rule themselves?

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