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    Ruin us, please

    Ruin us, please

    Anne forwarded this depressing Advertising Age article to me, As Ad Rates Sink, More Websites Explore Ad-Free Business:

    This is web publishing in 2013, when declining ad rates and the sense that each buck is harder to get than the last is leading increasing numbers of publishers to strip out the ads and ask readers to pony up. Even The New York Times has at least contemplated the idea of an ad-free version, asking readers about it in a recent survey about potential new products. Its sibling The Boston Globe already operates two websites, the free, which is packed with all kinds of traditional ads, and the subscriber-only, with far fewer, and much less intrusive, ads.

    But ad-free experiments are taking root faster among smaller publishers and blogs, for whom the economics of digital advertising can be particularly punishing. You wouldn’t call it a sea change, but there is a lot of splashing in the waves.

    The article goes on to discuss how various websites, including Andrew Sullivan’s Daily Dish, have tried various models with varying success.

    We will be expanding our research and activism assets here.  Consider everything we have done to date just a test drive, working out the kinks, figuring out how we can be most effective despite our small size and the fact that no one actually works here.

    We’ve taken a few small steps in that direction, but it’s going to require that we do better at generating income (turn-off your damn ad blocker!) than we do now.

    But I’m also a firm believer in the “free information” model.  I’d rather have more people read us for free than fewer people read us for a fee.

    So expect a Legal Insurrection Building Fund campaign soon, as much as I hate having to do that.

    That flood of money which is ruining politics hasn’t made its way here yet … so when the Legal Insurrection Building Fund starts, ruin us, please.


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    MrMichael | March 29, 2013 at 10:01 pm

    You know what? I had completely forgotten that I had installed an ad blocking program. I did it a long time ago, because when I’m doing searches, the ads became so intrusive that it was almost impossible to find the information I was looking for.

    It’s easy enough to fix… I click on the icon on the toolbar, and click on “Disable on”.


    And thanks for the reminder… I’ll do the same for the OTHER blogs/etc that I frequent. When their income goes up, they can thank YOU, Professor. 😉

    Seriously, a clear post on how to do this might make a huge difference. I didn’t block YOUR site to avoid the ads… I blocked the ads on ALL sites, to avoid the ads of a FEW sites I rarely visit. Never occurred to me to turn it off.

    I’ll consider giving but right now a dear blog buddie, Amusing Bunni, really needs the cheddar as she endures end-stage liver cancer. Please excuse my shameless link.

    Best way? Keep working at electing GOP reps, then get them to fund the blog and your lifestyle, exactly as the Democrat elected leaders do for the likes of Al Sharpton, Jesse Jackson, etc, etc, etc. It does work.

    aposematic | March 30, 2013 at 9:54 am

    I don’t really care about the ads as I learned long ago to tune them out. I couldn’t tell you what ads just ran when the program continues. But, its the tracking I detest; so I also block the ads, or my tracking blockers block the ads for me. Thank you tracking blocker programmers; keep up your great work. As for all of you idiots using anything Google or use the pre installed online scripted directors on your connected TVs, software, and similar such junk…well, I already described your laziness. No wonder America is in free-fall straight to Hell. Yes I know companies have to make money and hopefully profit enough to stay in business. How about trying to do it the old fashioned way…earn it!

      JerryB in reply to aposematic. | March 30, 2013 at 10:25 am

      Thanks for seconding the tracking. If I had a second machine on a separate URL on which I did nothing but surf — no email, no banking, no taxes, no Amazon, etc. — then I might not mind it too much. That would be annoying and expensive. Even with that, it’s still not sci-fi to realize that googlistas and others can piece together a pretty good profile of you and eventually tie it to your person. Maybe folks don’t care, but I do.

      Another thing: my ISP just stopped supporting 3Mbit cheapskates like me and graciously raised me to 15Mb and my monthly charge to $30. Should I be grateful?

    aposematic | March 30, 2013 at 10:10 am

    Left out Facebook in the above. People using that evil site are not only idiots but stupid idiots. I tried it over two years ago but even then they would reset my personal settings back to their defaults at least once a week. I got tired after going to a dozen or more places to change my settings back to no sharing. After three weeks of that I had had enough and left Facebook forever to the stupid idiots.

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