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    California pitching Hollywood for sitcoms, reality shows to sell Obamacare

    California pitching Hollywood for sitcoms, reality shows to sell Obamacare

    There are times it seems overwhelming how corrupted various aspects of society have become in the effort to impose Obamacare on the country.

    Hollywood is being pitched by the ad agency hired by California to promote its Obamacare health exchanges to promote Obamacare through sitcoms, reality shows and the equivalent of product placement.

    Instead of helping sell soap, television will help sell a political platform.

    Via The NY Times (h/t James Pethokoukis):

    And Hollywood, an industry whose major players have been supportive of President Obama and his agenda, will be tapped. Plans are being discussed to pitch a reality television show about “the trials and tribulations of families living without medical coverage,” according to the Ogilvy plan. The exchange will also seek to have prime-time television shows, like “Modern Family,” “Grey’s Anatomy” and Univision telenovelas, weave the health care law into their plots.

    “I’d like to see 10 of the major TV shows, or telenovelas, have people talking about ‘that health insurance thing,’ ” said Peter V. Lee, the exchange’s executive director. “There are good story lines here.”

    Is there any doubt that Hollywood will play along?

    All of this, or course, will be paid for by the taxpayers at both ends:

    Mr. Brown is hoping voters will approve a package of temporary tax increases in November to avoid $6 billion more in cuts. Ms. Dooley said that without the tax package, carrying out the health law might be at risk, including the expansion of Medicaid.

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    Comments


    […] various aspects of society have become in the effort to impose Obamacare on the country,” observed William Jacobson, associate clinical professor at Cornell Law School. “Instead of helping sell […]


     
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    EnufAlready | September 18, 2012 at 9:29 pm

    If you disagree with what the Hollywood/Sitcoms are doing, hit them where it hurts… in their pockets. Contact their advertisers and tell them you will boycott their products if they advertise during shows that promote Obamacare.

    […] various aspects of society have become in the effort to impose Obamacare on the country,” observed William Jacobson, associate clinical professor at Cornell Law School. “Instead of helping sell […]


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